Investor's wiki

Boomer Effect (Baby Boomer Factor)

Boomer Effect (Baby Boomer Factor)

What Is the Boomer Effect (Baby Boomer Factor)?

The boomer effect alludes to the influence that the generation brought into the world somewhere in the range of 1946 and 1964 has on the economy and most markets. The term is utilized to depict everything connected with baby boomers including their consumer habits, social media inclinations, how marketers target the boomer generation, and how the monetary services sector can best serve boomers as their priorities shift in later life. The boomer effect is once in a while called the boomer factor or the boomer shift.

Understanding the Boomer Effect (Baby Boomer Factor)

Following World War II, in 1946, more children were brought into the world than any other time in recent memory: 3.4 million, which is 20% more than in 1945. This undeniable the beginning of the supposed "baby boom." An extra 3.8 million children were brought into the world in 1947, a further 3.9 million were brought into the world in 1952 and multiple million were conceived consistently from 1954 until 1964. As of now, baby boomers addressed 40% of the country's population.

Today, baby boomers hold a large amount of the wealth in North America, making them a prime market segment. As they have aged, baby boomers have molded the focal point of companies. Models are the large number of against aging products that target the generation, real estate focused on individuals who try to live longer freely, investment in healthcare, and high level medical technology. Baby boomers are living longer than any generation before them.

Baby boomers are additionally influencing labor markets. Prior to the pandemic they were staying in the labor force for longer and holding onto occupations that would somehow be filled by the next generation. This decidedly affected organizations since studies have shown a drop in productivity when boomers retire due to the loss of organizational intelligence.

The pandemic has pushed great many baby boomers to retire sooner than they arranged, as per research from the Federal Reserve Bank of St. Louis. This has contributed to the labor shortage in the U.S.

The most seasoned baby boomers today are as of now in their 70s. By 2030, one-fifth of the U.S. population will be more seasoned than 65, and a few specialists accept that the aging of the population will strain social welfare systems.

Investing in the Boomer Effect

The baby boomers by and large have made trends that excessively benefit specific industries. Investors can position a portfolio to exploit the boomer effect. The greater part of these investment opportunities are in the medical or medical services sector. For instance, muscular manufacturers, affordable care homes, medical gadget creators, and drug manufacturers will keep on showing growth as additional boomers age.

73 million

The size of the baby boomer population in the U.S.


  • Baby boomers are step by step resigning, supporting demand for — and investment opportunities in — healthcare, elder care, medical gadgets, and related industries that take special care of that demographic.
  • Baby boomers are generally classified as those conceived following World War II, between the years 1946 and 1964.
  • Baby boomers hold a large amount of the wealth in the U.S., making them a prime market segment.
  • The boomer effect (baby boomer factor) alludes to the influence of the baby boomer generation on the current economy and its outlook.


How Large Is the Baby Boomer Generation?

There are roughly 73 million baby boomers in the U.S. Baby boomers are the second-largest generation. Millennials, the generation brought into the world from 1981 to 1996, are the largest.

When Were Baby Boomers Born?

Individuals brought into the world somewhere in the range of 1946 and 1964 are viewed as baby boomers. This generation is named as such in light of the fact that between the finish of World War II and the mid-1960s, rates of birth spiked around the world.

What Is the Greatest Generation?

The Greatest Generation alludes to individuals brought into the world in the mid 1900s to the mid-1920s. As a rule, individuals from this generation are the parents of baby boomers, the generation who survived the Great Depression and faced the conflicts of World War II.