Big Hairy Audacious Goal (BHAG)

What Is Big Hairy Audacious Goal (BHAG)?

A big hairy audacious goal, or BHAG, is a reasonable and convincing target for an organization to take a stab at.

The term was begat in the book "Solid: Successful Habits of Visionary Companies" by Jim Collins and Jerry Porras.

Seeing Big Hairy Audacious Goals

A BHAG — articulated "honey bee witch" — is a long-term goal that everybody in a company can comprehend and rally behind. BHAGs are intended to invigorate and stimulate individuals such that quarterly targets and extensive missions statements frequently fail to.

The litmus trial of a genuine BHAG is the manner by which it responds to questions like:

• Does it invigorate forward progress?
• Does it make momentum?
• Does it get individuals moving?
• Does it get individuals' juices flowing?
• Do they think that it is invigorating, energizing, gutsy?
• Are they able to toss their creative gifts and human energies into it?

On the off chance that the responses to these inquiries trend toward the affirmative, you might have a likely BHAG.

BHAGs have a proven record of inspiring businesses to go after progress.

In their book, Collins and Porras point to a number of notable mission statements — BHAGs that electrifies organizations to accomplish fantastic outcomes. The most powerful model is President Kennedy's 1961 well known declaration: "This nation ought to subscribe to achieving the goal, before this decade is out, of landing a man on the moon and returning him securely to earth." The outcome, of course, was a historic moon landing in 1969.

Collins has since explained the concept of a BHAG, spreading out criteria for making one. Since BHAGs should pull individuals out of short-term thinking, the time period for a BHAG should be no less than a decade, while possibly not more. The BHAG ought to have a reasonable chance of being accomplished — preferably, it ought to have basically a half chance of progress. It ought to likewise be action-arranged and energizing.

Special Considerations

The BHAG is intended to pull a team together, upgrade its longing and capacities, and push it to accomplish something that could never have been conceivable without the shared commitment.

There are four broad categories of BHAG:

1. Good example: look to imitate the outcome of a notable company. This has been exaggerated a bit, with many companies seeking to be "the Uber" of their industry.
2. Common adversary: center around overwhelming their rivals, frequently targeting beating the top companies in the industry.
3. Targeting: allude to things, for example, turning into a billion-dollar company or positioning #1 in the industry.
4. Internal transformation: stay competitive by renewing their kin and their business (generally utilized by large, laid out companies)

BHAG Examples

Not at all like numerous mission statements, BHAGs truly do appear to get on even with individuals outside the companies setting them. For instance, SpaceX's goal to "empower human exploration and settlement of Mars" grabbed international eye. Meta (META), formerly Facebook, has set a couple of BHAGs over the long haul, including to "make the world more open and associated" and "enable everybody to share anything with anybody."

Google (GOOGL) needs to "sort out the world's data and make it generally available and helpful." Given what these companies have accomplished as of now, it appears to be that setting BHAGs takes care of business.

Features

• BHAG (Big Hairy Audacious Goal) is a convincing, long-term goal that is sufficiently captivating to rouse employees of an organization to make a move.
• BHAGs are broadly defined as falling under four primary categories: good example, common foe, targeting, or internal transformation.
• BHAGs are intended to pull individuals out of a slump and empower them to execute a big picture-type plan that could require some investment outline, similar to a decade, to complete.
• BHAG comes from the 1994 book "Dependable: Successful Habits of Visionary Companies" by Jim Collins and Jerry Porras.

FAQ

Why Is a Big Hairy Audacious Goal (BHAG) Useful?

A big hairy audacious goal (BHAG — articulated "honey bee witch") is valuable in that it's a long-term goal that everybody in a company can comprehend and rally behind. The term was authored in the book "Dependable: Successful Habits of Visionary Companies" by Jim Collins and Jerry Porras. Basically, a thoroughly examined BHAG shifts the concentration to the bigger picture. It is intended to energize and stimulate individuals such that quarterly targets and extended missions statements frequently fail to, and whenever executed effectively, can end up being the foundation for gigantic accomplishment.

What Are Some Notable BHAGs?

One of the most remarkable and notable BHAGs is President Kennedy's 1961 popular declaration: "This nation ought to concede to achieving the goal, before this decade is out, of landing a man on the moon and returning him securely to earth." The outcome, of course, was a historic moon landing in 1969. More current BHAGs incorporate Meta's "make the world more open and associated" mantra for Facebook, and Google's "sort out the world's data and make it all around available and helpful."

What Are the Categories of BHAG?

As indicated by Collins and Porras, there are four broad categories of BHAG. The 'good example' tries to imitate the outcome of a notable company. 'Common adversary' centers around surpassing the contenders. 'Targeting' sets a specific objective, for example, turning into a billion-dollar company and 'internal transformation' looks to stay competitive by reviving employees and business.