Investor's wiki

Retail Banking

Retail Banking

What Is Retail Banking?

Retail banking, otherwise called consumer banking or personal banking, will be banking that offers financial types of assistance to individual consumers instead of businesses. Retail banking is a way for individual consumers to manage their money, approach credit, and deposit their money in a secure way. Services offered by retail banks include checking and savings accounts, mortgages, personal loans, credit cards, and certificates of deposit (CDs).

Understanding Retail Banking

Numerous financial services companies aim to be the all in one resource retail banking destination to their individual consumers. Consumers expect a scope of fundamental services from retail banks, for example, checking accounts, savings accounts, personal loans, lines of credit, mortgages, debit cards, credit cards, and CDs.

Most consumers use nearby branch banking services, which give nearby customer service to a retail customer's all's banking needs. Through nearby branch areas, financial agents give customer service and financial counsel. Financial delegates are additionally the lead contact for underwriting applications connected with credit-supported products.

However a consumer may not utilize these retail banking services, the primary service is a checking and savings account to deposit money. This is a common, secure way for individuals to store their cash. Besides, it permits them the ability to earn interest on their money. Most savings accounts offer rates in light of the fed funds rate. Checking and savings accounts likewise accompany a debit card to take into consideration simplicity of withdrawal of funds and payment for goods and services.

Retail banks are likewise an important source of credit for individuals. They offer consumers credit to purchase large-scale things like homes and cars. This extension of credit can appear as mortgages, car loans, or credit cards. This extension of credit is an important feature of the economy as it gives liquidity to the regular consumer, which assists the economy with growing.

Quite possibly of the greatest pattern in retail banking today is the shift to mobile and online banking. In particular, banks are adding extra devices and highlights, for example, the ability to put impermanent hangs on cards, view recurring charges, or scanning a fingerprint to sign into an account, in order to retain their existing customers and draw in new customers.

How a Retail Bank Generates Income

A retail bank stores the cash deposits of its retail clients. It then utilizes these deposits to make loans to different clients. The Federal Reserve formerly required that all banks keep 10% of their demand and checking deposits in-house for the time being — this was changed to 0% in March 2020. This is known as the reserve requirement and is viewed as a safety and liquidity measure. This means that the remainder of the deposits is permitted to be lent out. The banks charge interest rates on these loans at a higher rate than they pay on customer deposits, which is the way banks earn income.

In the banking industry, consumers likewise depend on the Federal Deposit Insurance Corporation (FDIC) to insure their bank deposits. As of March 31, 2021, the FDIC insured 4,978 institutions, commercial banks and savings banks. The total amount of assets the FDIC insured was $22.6 trillion and the total amount of loans insured was $10.86 trillion.

Types of Retail Banks

Retail banks arrive in various types and sizes, from neighborhood community banks, which are small, privately run banks to the retail banking services of large, global corporate banks like JPMorgan Chase and Citibank.

As of March 31, 2021, the main five largest U.S. commercial banks by assets were:

  • JPMorgan Chase
  • Bank of America
  • Wells Fargo
  • Citibank
  • U.S. Bank

These banks offer retail banking services, which is a large portion of their incomes. Credit unions are one more type of retail bank that fills in as a non-profit cooperative where individuals pool their assets to have the option to give loans and other financial services to different individuals. Credit unions ordinarily give better interest rates to their individuals since they are not corporate elements seeking profits and they don't need to pay corporate taxes on any earnings.

Expanded Services in Retail Banking

Banks are adding to their product offerings to give a greater scope of services for their retail clients. Notwithstanding fundamental retail banking accounts and customer service from nearby branch financial delegates, banks are additionally adding groups of financial advisors with widened product offerings, with investment services, for example, wealth management, brokerage accounts, private banking, and retirement planning.

In the 21st century, a movement toward Internet banking has likewise comprehensively expanded the offerings for retail banking customers. Several banks presently offer online types of assistance to customers simply through the Internet and mobile applications, limiting the number of times a customer needs to go to a neighborhood branch to carry on with work.

Notwithstanding traditional banks offering online services, numerous new fintech companies have bloomed, offering comparative services no sweat, and generally at better prices, as they don't incur the expense of needing traditional physical bank branches. Instances of these banks include N26, Monzo, and Chime.


The percentage of respondents who said they utilize mobile banking, according to Business Insider Intelligence's Mobile Banking Competitive Edge Study in 2018.

Retail Banking versus Corporate Banking

While retail banking services are given to individuals in the overall population, corporate banking services are simply given to small or large companies and corporate bodies. The scope of the products and services offered is likewise unique: retail banking is customer-arranged and corporate banking is business-situated.

The financial worth of transactions is similarly higher in corporate banking than in retail banking. The source of profit is additionally unique: the difference between the margin of interest of borrowers and lenders is the main source of profit in retail banking, while corporate banking's source of profit is the interest and fees charged on the services gave.

Corporate banks furnish businesses with the following services:

  • Loans and other credit products
  • Treasury and cash management services
  • Equipment lending
  • Commercial real home
  • Trade finance
  • Employer services

A few corporate banks likewise have investment banking arms that offer related services to their corporate clients, like asset management and protections financiers.

Retail Banking FAQs

What Are Retail Banking and Its Features?

Retail banking is intended to assist consumers with managing their money by giving them access to fundamental banking services, a source of credit, and financial exhortation. The overall population can access various services through a retail bank, including checking and savings accounts, mortgages, credit cards, foreign currency and remittance services, and automobile financing.

What Is the Role of Retail Banking?

The job of retail banking is to assist individual consumers with managing their money, gain access to credit, and deposit their money in a secure way. Retail banks offer checking and savings accounts, mortgages, personal loans, credit cards, and certificates of deposit (CDs).

What Is an Example of a Retail Bank?

U.S. Endlessly bank of America are instances of retail banks.

What Is the Difference Between Commercial Banking and Retail Banking?

Retail banking offers deposit, access, and lending services to individuals. Commercial banking is one more name for corporate banking, which offers banking services to businesses, legislatures, and different institutions. While retail banking offers its services to individuals for personal use, commercial banking offers its services to institutions for institutional and corporate use.

The Bottom Line

Retail banks offer different products and services to retail customers. At the point when individuals think about a bank, they ordinarily think about a retail bank. In each city across the country, there are bank branches that make banking services accessible to the overall population. The most common services that retail banks offer are checking and savings accounts, mortgages, personal loans, credit cards, and certificates of deposit (CDs).


  • In the digital age, numerous fintech companies can give each of similar services as retail banks through internet platforms and smartphone applications.
  • Retail banks can be nearby community banks or the divisions of large commercial banks.
  • Services offered include savings and checking accounts, mortgages, personal loans, debit or credit cards, and certificates of deposit (CDs).
  • Retail banking offers financial types of assistance to individual consumers as opposed to large institutions.
  • While retail banking services are given to individuals in the overall population, corporate banking services are simply given to small or large companies and corporate bodies.