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Behavior-Based Repricing

Behavior-Based Repricing

What Is Behavior-Based Repricing?

Behavior-based repricing is the credit card industry's practice of expanding or decreasing a card holder's interest rate in response to their payment history. This most frequently includes an increase in a customer's interest rate after an inability to make a base regularly scheduled payment on time.

A single late payment can trigger a substantial increase in the annual percentage rate (APR) in interest that the customer must pay.

Behavior-based repricing can be a positive for credit cardholders who lay out a history of on-time payments and give the credit card company motivation to lower the interest rate charged.

Understanding Behavior-Based Repricing

Credit card issuers can, and do, quickly increase a cardholder's rate when a single payment is no less than 60 days late. This is called a penalty rate or default rate, and may likewise be imposed in the event that a payment is returned for lacking funds or on the other hand assuming the cardholder surpasses the limit on the account.

The issuers can increase a cardholder's rate in the event that a payment is just 30 days late. In any case, the increased rate must be charged on new purchases, not on the whole balance.

The average penalty rate is 28.58%, however a rate as high as 29.99% isn't uncommon. There is no federal law limiting the interest rate that credit card issuers can charge, albeit a few states impose limits.

At the point when Your Rate Will Decrease

Under federal law, on the off chance that you pay your bill on time for quite a long time, the card issuer ought to reduce your interest rate to where it was, essentially for any balance owed. That is called the standard rate.

The issuer might keep on charging the penalty rate on new purchases.

Actually January 2022, the average credit card interest rate cross country was 16.13%, as per Bank Rate's CreditCards site. That is expected to increase later in the year on the off chance that the Federal Reserve raises its key lending rates true to form.

The average penalty rate on credit cards is 28.58%. A rate as high as 29.99% is common. There is no federal limit to credit card interest rates, albeit a few states impose limits.

A Measurement of Risk

The concept of behavior-based repricing is unique to the debt industry. That is on the grounds that the business of lending money adds default risk to the standard rundown of the hazards of carrying on with work.

In fact, credit card issuers face more risk than most lenders on the grounds that the balance on a credit card implies unsecured danger. On the off chance that a customer defaults on a car loan, the lender can hold onto the vehicle and sell it to bring in back the money. A credit card issuer can't repossess the miscellaneous goods and services paid for with a credit card.

Behavior-based pricing is a tactic utilized with credit card issuers to measure the credit risk of their customers. Customers who generally pay on time receive the standard APR. Customers who commit an error pay the default APR, essentially until they pay on time consistently for a long time.

Check the Issuer's Policy

Each credit card issuer has its own policies with respect to behavior-based pricing. Some are more open minded than others. It is shrewd to perform a bit of due diligence before opening a credit card account. The impact of behavior-based pricing can be heavy.

For instance, a card issuer might give its best customers a 15% APR. Assuming that a customer has a $500 balance, that means paying $75 each year in interest fees. However, a single late payment could trigger a doubling of the interest rate. The annual interest paid on that $500 in debt will rise to a heavy $150 each year.

The credit card issuer's strategy on behavior-based pricing ought to be indicated in its Disclosures section in a separate section named Penalty APR.

Behavior-Based Repricing and Consumer Law

Federal limitations on credit card issuers' late-payment punishments are illustrated in the Credit Card Accountability, Responsibility, and Disclosure Act of 2009, a law that safeguards credit card users from unfair lending practices via card issuers.

Specifically, they are not allowed to apply a penalty APR to an existing balance until delinquency of the [minimum payment](/least regularly scheduled payment) arrives at 60 days.

The law doesn't keep the issuers from raising the APR on new purchases on the off chance that the customer is one day late in paying the base due or for different reasons, for example, a lessening in the customer's credit rating.

A similar law expects that cardholders be enough educated regarding what amount of time it will require for them to pay off an existing balance at the base month to month rate. That data shows up on each bill.

The Credit Card Accountability, Responsibility, and Disclosure Act of 2009 ended a few unfair and misleading practices with credit card issuers and mandated clearness in its disclosures to customers.

The most effective method to Use Credit Cards Responsibly

The main smart method for utilizing a credit card is to pay off the balance in full consistently. In the event that you do, the interest rate is irrelevant in light of the fact that you're not paying it.

The fact is, interest charges on a credit card raise the cost of all that you purchase except if you pay the balance in full. With the average credit card rate for good customers above 16% per year, the increase is huge.

Shop for a Decent Interest Rate

All things considered, taking care of the balance in full is unimaginable 100% of the time. You can deal with the problem by shopping shrewdly for a credit card.

Sites, for example, Compare Credit keep up with arrangements of the best credit cards for individuals in different financial conditions. There are "best" decisions for individuals who need to reconstruct their credit ratings, for youngsters just starting out, for individuals with astounding credit ratings, and for individuals who just love to wrack up bonus points.

On the off chance that your primary goal is a low interest rate, you should skip the money back rewards and bonus point offers and go for the lowest accessible long-term rate you can meet all requirements for. To fit the bill for the lowest rates, you'll require a high credit rating and a sensibly low amount of current debt.

Peruse the Fine Print

Remember that "0% APR" offers sound great yet that is completely a starting rate. Peruse the fine print to find out when the rate defaults to a higher APR and what that rate will be. It very well may be a reasonable plan assuming you expect a major expense coming up and are certain that you can pay off the balance before the higher rate kicks in.

In fact, perusing the fine print on any offer is best. Those liberal rewards, free miles, and bonus points can mask a revolting APR number.


  • A bounced check or an over-limit balance can likewise cause behavior-based repricing.
  • In the event that you, pay on time for a considerable length of time, your rate ought to return to your standard rate, to some extent on the balance owed. The card issuer isn't required to lower your rate for new purchases.
  • The repricing, in this case, is typically punitive. Your interest rate on new purchases can be raised assuming your payment is one day late. In the event that it's 60 days late, the interest rate on your balance too as new purchases can be increased.
  • Other repricing choices might be made based on a change in your credit rating, or on the other hand in the event that it's a variable rate card, a change in the Federal Reserve funds rate.
  • Behavior-based repricing is one of several reasons refered to with credit card issuers for raising or lowering the interest rate charged on your card.


How could My Credit Card Interest Rate Go Up?

A credit card company can raise your interest rate for quite a few reasons. They can raise your rate on the off chance that you skip a payment, or on the other hand assuming that your credit score diminishes. In the event that you have an adjustable-rate card, an increase in its stated benchmark like the Federal Funds rate can cause your credit card rate to be increased. As a rule, federal law expects that you receive 45 days' notice of the increase and that the higher rate be applied exclusively to new purchases, not the whole balance. The exception is for payment that is overdue by over 60 days. That is formally a default, and the whole balance will be subject to the higher rate. By federal law, the rate climb on the existing balance must be switched in the event that the customer pays on time for six back to back months.A credit card issuer can raise (or lower) the interest rate on your card for any of several reasons:- Your rate can increase from your standard rate to a penalty rate since you paid a bill late, bounced a check, or surpassed your credit limit. All in the event that you follow its rules to the letter for quite a long time, the interest rate on any balance ought to diminish to the standard rate. Your rate on new purchases probably won't diminish.- Your rate can increase (or reduction) on the off chance that you acknowledge a credit card that has an adjustable interest rate. The rate you pay on your whole balance, not just new purchases, is based on a stated rate, for example, the Federal Reserve prime rate. For instance, your rate might be the Federal Reserve prime rate plus 13.3%. The formula will be stated in the credit card disclosure of terms.- Your rate can increase on the off chance that you acknowledge a credit card with a special starting rate. The special low rate will terminate, typically following six to 12 months, and your rate will increase on the full balance as well as new purchases. The exact terms will be in the disclosure of terms.

What Is a Good Credit Score?

A "great" credit score is around 670 to 739 in the most commonly utilized measure, the FICO score. The full reach is 300 to 850, A decent credit score is urgent to getting and keeping the best accessible APR that anyone could hope to find on a credit card or, besides, getting a loan of any sort at a great rate. You can check your credit score at every one of the three major credit reporting agencies for free once per year at That is the federally-supported source. Your credit card's online site may likewise give you a glance at your own credit rating. These are generally refreshed month to month and might be from any of several sources. Your rating ought to be generally something similar from any source.If you are stressed over your credit rating and need to follow your credit score and credit rating all the more closely, you should seriously mull over a site, for example, Credit Karma, which gathers its own score based on two of the three major credit bureaus. In the event that you're worried about credit card fraud harming your credit report, you can join with a credit monitoring service.

What Befalls My Credit Card Balance If I Only Pay the Minimum Due?

In the event that you pay just the base due on a substantial balance, the interest will proceed to accumulate and your balance will decline very little (or not in any way shape or form in the event that you keep on charging new purchases).You can find an exact solution to this question based on your current balance. Credit card issuers are required to illuminate you on your month to month bill what amount of time it will require and the amount it will cost to pay off your balance assuming that you pay just the base due each month.The data is enlightening. For instance, assuming you owe about $4,000 and pay the base due every month at an interest rate of 18.2% it will require 14 years and you will pay more than $10,000 over time.

What Is Interest Repricing?

Interest repricing is a change in the annual percentage rate (APR) of interest that a cardholder is charged by a card issuer. Behavior-based repricing is one reason that a card issuer might raise or lower a customer's APR. Those reasons might incorporate a single late payment, a change in the customer's financial conditions, like the acquisition of extra debt.